Naruko is small enough to cover on foot, though there are intermittent bus and train services. Geta, traditional Japanese wooden sandals, are popular among visitors and can even be rented from the train station. The local proverb geta mo naruko explains why: the literal meaning is "geta are also noisemakers", a reference both to the meaning of the town name a naruko is a castanet-like clapper, originally designed to scare away birds and the clip-clapping sound produced by walking on geta.